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Pam Ford

General Manager of Economic Development, Auckland Tourism, Events and Economic Development (ATEED)

In her role as General Manager of Economic Development at Auckland Tourism, Events and Economic Development (ATEED), Pam is responsible for initiatives and partnerships that deliver quality jobs and inclusive economic development for all Aucklanders. This includes business growth, investment attraction, screen and innovation precincts, sector, skills and workforce development.

Pam has worked at ATEED since its formation in 2010, including a secondment to the New Zealand Ministry of Foreign Affairs and Trade, where based in San Francisco, she built relationships with United States investors following the 34th America’s Cup. Prior to this, Pam worked as an international marketing professional in the private and not-for-profit sectors.

Pam received the Economic Development New Zealand (EDNZ) Commendation for Distinguished Service Award in 2018 and is the Chair of EDNZ, the body representing all New Zealand economic development agencies.